Why Branding With Carrier Bags Works Till Now!

From our childhood, we are purchasing items from shops and brands. But have you ever wondered why shops and brands give you carrier bags with their company’s logo, name and address printed on them for free even though they may add to their overall cost a lot? 

Many of you will be thinking that clients will always need a bag to transport the items and that is the reason. But it’s just the half side of the story. The most vital reason and popular reason businesses use carrier bags are to promote them through branding with carrier bags.

Let us now see some prominent players who use this carrier bags marketing strategy for leaving an impact on your mind-

• KFC
• Reliance
• Big Bazaar
• Pantaloons
• Domino’s Pizza

Here’s how graphics related to your company on bags may assist you with your branding with carrier bags strategy.

1. Creating A Customer Base For Your Business

When it comes to branding and advertising, just a few individuals think about using branding with carrier bags. Shopping bags with a brand’s logo, name and various other details, on the other hand, has been shown to be an incredibly powerful advertising technique.

When a customer orders anything from you, you give them one of these bags. Your company name, logo, product picture, and contact information are all printed on custom shopping bags. That’s the information you want people to remember when it comes to marketing your company.

Customers carry this information in their bags everywhere they go. As a consequence, they’ve effectively transformed into walking advertisements for you. That is why branding with carrier bags is often considered as the most cost-effective strategy to promote your company.

2. Developing Trust Through Branding With Carrier Bags

For a company to succeed, it must have a high level of trust and goodwill among its customers. Marketing yourself to other customers with your shopping bags is a great way to earn this trust. 

Potential shoppers notice your brand name when they view your bag containing your company’s logo and details in someone’s hands. It’s not only about the bag’s style or your business name; it’s about who’s carrying it – a normal person like all others. 

It shows that your items are reliable and are being used by regular people thus making it an attractive choice to most people. When a prospect is seeking products related to the category which your offer, your name will surely strike in their mind due to such effective and connecting advertising that you did through your valuable customers by branding with carrier bags.

3. Helps In Customer Relationship Building

Building a sweet and caring relationship with all customers should be the main focus of every business. According to various studies it had been found that a company’s 80% of sales is generated due to their existing client or through the customers who have arrived due to the existing customers. 

Plastic bags or today’s generation eco-friendly bags outlast all other types of bags in terms of durability. They’re stylish, reusable and somewhat waterproof also. Due to all these USPs, they have become the first choice for using it for carrying various daily required items by customers.

Customers are more inclined to retain and reuse that bag for a long period as a result of this the buyer will remember your brand as long as the bags are utilized if you have done branding with carrier bags correctly.

Alternatively, using eco-friendly bags can ensure to tackle the concerns of your business regarding climate change. This would empower the image of your business.

Conclusion:

Marketing is neither a science nor art but it is a combination of both art and science. It is a well balanced human behaviour that makes people do what they believe is the best for them. In this competitive world, even the smallest things work much more perfectly than big marketing techniques and one of them is branding with carrier bags. Use this marketing hack in your favour and make yourself stand out in your industry.

Want such amazing content on marketing? Follow us and get many more hacks regarding marketing now! For any suggestion or taking our personalised digital marketing services for remarkable business growth contact us now!

5 Digital Marketing Trends to Consider in 2022

Every year, the digital marketing environment shifts, with some years having more noticeable trends than others.

There’s always something new happening that could affect your digital marketing strategy, whether you’re a marketer or a small business trying to keep up with the latest trends in search engine optimization (SEO), social media campaigns, email marketing, paid advertising on Facebook and Google AdWords.

Digital marketing becomes extremely advanced with each passing year. Marketers now have to handle expanding social media platforms and new rules, as well as content, automation, and customization, to mention a few, in addition to the basics like SEO, PPC, branding, and UX. Companies and brands must not only plan for the future of digital marketing but also be ready to thrive on it.

We felt it might be useful to take a glance back at something significant that occurred in 2021 before moving forward into 2022.

Google’s most recent algorithm update has made SEO more difficult than ever.

The firm published its main web vitals ranking parameters and has been revising them every month since then. This change is important because it gives marketers and company owners direct control over search engine optimization.

With Google’s current ranking variables, it’s more vital than ever to develop content that matches what your consumers are looking for on search engines and update your website to provide the greatest user experience possible.

Trends in digital marketing for 2022

Let’s take a look at some of the most important digital marketing trends for 2022 that will define your approach and help you make educated decisions about how to use technology for a company or personal purposes:

1. The Rise of Artificial Intelligence in Digital Marketing

Many firms currently employ artificial intelligence (AI) in a variety of industries, including retail, finance, healthcare, and more. Artificial intelligence is now being employed as a marketing tool.

AI can not only automate fundamental chores like website traffic reporting, but it can also propose phrases to improve a company’s organic search position or even forecast what customers will buy in the future based on their previous purchases and browsing history.

This implies that if you want to rank higher on search engines like Google by 2022, you’ll need to combine AI with SEO and other digital marketing methods. AI is changing the way marketers think about digital marketing, and businesses should consider implementing it as well.

2. Voice Assistants and Chatbots

The popularity of digital assistants such as Google Assistant and Amazon’s Alexa is growing by the day. According to industry estimates, the market for speech-based commerce will reach $40 billion by 2022, and consumer purchasing via voice assistants will increase by 18%.

Many organizations are turning to chatbots to assist automate customer care demands and improving efficiency when dealing with consumer enquiries via social media, email marketing, and other online platforms.

Customers will want to connect with your organization more regularly if you use chatbots to give them a tailored and entertaining experience. Chatbots may respond to consumer inquiries with little to no human intervention on the part of the organization. 

Chatbot speech is often driven by artificial intelligence (AI), which gives the chatbot a personality — this makes interacting with firms via chatbots more enjoyable for customers than merely conversing through social media.

3. Moving to a Smartphone Marketing Strategy

Businesses must generate mobile-friendly content that will rank better in search engines as more consumers use smartphones and tablets instead of desktop computers.

Mobile marketing methods may be as basic as adapting the look of your website to fit smaller displays or developing a separate app with your company’s information that can be downloaded on mobile phones and tablets.

In the year 2022, it will be critical to utilize a responsive design for your website or app so that clients with any device type may simply access the material you provide.

Another alternative is AMP (accelerated mobile pages), which makes material load quicker on smartphones and tablets. In 2022, mobile-first marketing will be the most crucial trend for organizations, so get started today!

4. Connected Digital Experience Through Multichannel Marketing

Today, connecting with clients necessitates the use of many channels of communication. The days of cold-calling and depending solely on websites are past! In addition to organizing webinars/events or attending conferences, multichannel marketing might include having a blog, website, social media, and Whatsapp group presence.

Businesses can’t afford to focus just on one channel; they need an integrated strategy that allows them to develop content for each platform while keeping their brand identity. Businesses must build a solid client base in 2022 by utilizing as many marketing and communication channels as feasible!

5. Marketing Automation and Digital Tasks

Marketing automation technologies are getting increasingly prevalent as technology advances. Marketers may use marketing automation to automate repetitive processes in real-time across a range of marketing channels.

Saving time researching and preparing data, managing social media posts by scheduling them in advance, and sending out pre-written email templates to clients who have not viewed your emails in the past few days are all chores that may be automated.

In 2022, organizations will place a greater emphasis on automation since it allows marketers to devote more time to higher-level and strategic responsibilities.

 Marketers appreciate emerging trends and being on the forefront of new platforms and applications. However, the truth is that the core tools in digital marketing continue to drive the majority of business growth. Remember to pay attention to the foundations. Often, enhancing your core digital execution will yield a higher return on investment than trying (and being side-tracked) with each new tool.

Conclusion

It’s essential to be informed of upcoming trends so you can plan ahead of time and stay ahead of the competition. If you want to be ahead of competition choose us – Rankofy for all your digital marketing services. We are a proud digital guide of more than 20 companies.

The future of marketing, in our opinion, is AI-based. As a result, the sooner a company invests in AI, the more likely it is to succeed! To get such articles consider following our LinkedIn page. 

Online Marketing For School Tips

In today’s education world, quality with quantity is the topmost thing everybody expects from a school. Today we Rankofy will be sharing our top Digital/Online marketing tips for schools to increasing the number of student enrollments. Most of the schools try old methods of marketing like newspapers, mails, and billboards. With increased digitalization, there are several online marketing ideas for schools that they can use for increasing their student enrollments. 

Internet marketing for school campaigns can help in increasing enrollments of students in your School very effectively. Digital Marketing and Social Media campaigns would help in increasing the reach and visibility of your school to a greater audience.

Let us now look at the Top 7 Hacks which you should use for Online Marketing Of School.

1. Improve Your School's Website Experience:

Your website is the first but the most important tool for starting your Digital Marketing for school campaign. The look and features of your website can make a lot of difference in the user experience of your website. The opportunity to have a good experience with your potential customers can help in creating a positive impression on the students.

Your website should must include the following features:

• The website of your School should be responsive. If parents or students visit your school’s website on their mobile phone and have a hard time browsing and navigate through it, they are most likely to not spend more time on it and eventually leave unsatisfied.
• The website of your should be fast. If you want to increase potential and existing enrollments for your school, then your school’s web page should have the ability to load fast. Slow websites can be very annoying for some people browsing through the website of your school.
• Ensure that your website is easily navigable and the users can go to their objective web page with the least amount of time and clicks possible.
• Your website should look professional look. Parents of children looking for enrollments want to find the most professional and interactive website to judge the school in online mode.

2. Improve Search Visibility Organically With SEO:

Most parents research various schools via the web before making the final decision for the enrollment process. Having a better search engine ranking against your competitors can help you a lot in attracting and engaging more parents for your school. 

With the help of a quality SEO optimization service, your school’s website can rank up in search engine results. Maintaining your school’s website on the first page is the best online marketing tip for schools. 

3. Get More Traffic With PPC Ads:

SEO is a great tool but this online marketing tip for schools take a moderate amount of time. You can always use PPC Ads for generating quick and heavy traffic. You can advertise to the parents of the potential students with the help of various PPC Ads like Google Adwords, Facebook Ads, etc. 

You should also plan a structured online advertising campaign for the growth of your school with Google, Bing, Youtube, or Facebook Ads. Determine your goals and objectives and identify the way you should interact with Parents is the best possible way to increase enrollments. Here are few tips that can help you with the use of Google Adwords:

1.  Create an ad copy that has SEO-optimized keywords and is attractive enough for parents to click on your ad.
2. Create a landing page that makes parents feels like they are speaking directly with you via your PPC Ads.
3. Understand and determine the expectations of the parent who clicked on your advertisement from the page and deliver it to them. Ensure that it is clear what you want the parent to do on the web page.
4. Monitor the performance of your advertising campaigns.

4. Community Building Online Marketing Tips For School Via Social Medias:

Facebook and Instagram can prove to be great for your businesses and brands building. It can largely help to create an online community and generate engagement with potential customers.

Schools using social media to provide information to parents, families, and students is one of the most used online marketing tips for schools. You can upload videos, post events, run polls, ask questions and generally improve communications for an increase in enrollments.

The main goal is to create a community where people can interact with each other for the benefit of your school. You can also use advertisements for the growth of the community on social media platforms like Facebook, Instagram, Clubhouse, etc. Your strategy should depend on your objectives.

Identify the potential customers in your audience. You can increase this audience with advertising campaigns and consistent posting of content relatable to your school. Do you know that Facebook has some more advanced advertising products including remarketing and custom audiences? Through remarketing advertisements, you can advertise to parents who have visited your website. Custom Audiences allows you to promote your product or services to your email list.

5. Engage With Students And Alumni Of Your School On LinkedIn:

Linkedin is a social media platform used as a medium of communication for professionals. The use of Linkedin for your School will be great for your search engine performance. People consider school-mates as great individuals to connect thus bringing your school more benefits to increase enrollments. The use of Linkedin digital marketing tips for schools is a must and very little time-consuming.

You can create a LinkedIn group and encourage ex-students to join that group to create a larger network for building your school’s image in public. When several Ex-students of your school professionally join the group, then it would help in strengthening the image and brand name of your school.

6. Send E-mail Newsletters Regularly:

The use of Email Newsletters Marketing is low-cost, promotional, and a very effective online marketing tips for schools that can be used for the expansion of your business. A basic approach for this would be to send a weekly or monthly marketing email newsletter to the parents of your existing school students. This can prove to be extremely beneficial for the growth in the number of enrollments of your school as the parents would get regularly updated about the events at the school. 

7. Publish Videos Online For School Marketing:

Publishing online videos is one of the most powerful communication and online marketing tips for schools tools available for the growth of businesses online.

While several costs are involved in the creation of a professional video, you can disperse it to a large audience without any ongoing expenses. You can upload your video to YouTube and start a youtube channel of your School marketing. You can also upload these videos to your Facebook, Instagram, and LinkedIn pages.

Conclusion

Online Marketing for School is not an easy job but it can become easy if you choose a Digital Marketing Company specialized in Education Sector.

Rankofy is a specialized Digital and Online Marketing Company for Schools and Education Institute. We provide every Digital Marketinf Service at premium quality and best price. Contact us now and get a FREE CONSULTATION ON DIGITAL MARKETING FOR YOUR SCHOOL.

Paytm Digital Marketing Strategy: Explained

Digital Transactions have become quite popular not just only in India but all around the world. This has happened due to the use of accurate Digital Marketing Strategy of Paytm and other fintech companies. More and more people are trying to opt for cashless transactions nowadays. There are many benefits of digital transactions. Some of them include convenience, accessibility, security, and traceability.

What Is Paytm?

Paytm is among the leading firms in the domain of the digital payments business in India. Paytm mobile application offers online services that allow users to make payments such as phone recharges and bill payments, as well as transfer funds via the Paytm wallet. For these transactions, internet banking, debit and credit cards or UPI can be used by the users of the application. 

During the initial phases of the company in 2010, the idea of digital transactions was pretty new for Indian smartphone users. As the government of India started focusing on cashless transactions, Paytm understood the oppurtunity it had in the upcoming future and started Digital Marketing. The Digital Marketing Strategy Of Paytm made people turned to Paytm and the application soon started gaining popularity.

Digital Marketing Strategy Of Paytm

Paytm has used a variety of digital marketing strategies for the promotion of the firm among the masses in India. The marketing tactics implemented by the company mainly includes Newspaper, Visual Advertisements, Social Media, Games, etc. 

Some popular online campaigns and services of Paytm which became popular in India include:

• Paytm Karo
• Credit Cards
• Facebook Live Training
• The Soldier Mobile Game
• Dabbawalas in Mumbai
• Civic Awareness Workshop
• Contest for MBAs

In this article, we will go through all of the digital marketing strategy of Paytm and it’s campaigns that proved to be helpful in the growth of Paytm in India.

Target Audience Of Paytm

The target audience for the firm is anyone who has a smartphone and is willing to execute online transactions for digitalization. The company’s target audience mainly includes students, businesses, stores, employees, etc. 

Digital Marketing Tools Used By Paytm

1) Visual Advertisements

One of the biggest digital marketing strategy of Paytm is its great visual advertisement. Their Visual Advertisements via television, social media platforms like Facebook and Youtube helped Paytm in the process of marketing among the masses. Several discount offers during festive seasons are communicated by Paytm to their existing and potential customers with the help of Visual Advertisements.

2) Paytm SEO:

The SEO team of Paytm works amazingly to optimize the search engine results to drive more traffic to use the application. Some of the SEO tactics used by Paytm include the use of short and long-tail keywords, high-quality content, and much more. Online Ad banners to drive more potential clients to use the application is another great tactic that is implemented by Paytm. 

Some of the Top ranking keywords used by Paytm are:

3) Paytm Social Media Marketing Strategy

Paytm communicates the offering of the various programs it offers through social media platforms. The company frequently posts about cashback offers, discounts, contests, schemes, etc through its social media handles. Some of the platforms that are used by Paytm for marketing are:

• Facebook: Paytm has a significant presence on Facebook. The firm hosted a series of training sessions on Facebook under the name of “Paytm Merchant Connect – Training Series”  that proved to be a huge success. 
• Instagram: The engagement with potential clients is pretty good for the firm on Instagram. 

• Youtube: Youtube Marketing has helped the firm in increasing its reach to a lot of people in India. 

 

4) Paytm Application

Paytm application has everything required for the execution of an online transaction and much more! The firm was to introduce the QR code payment method in India. This again is a pretty good digital marketing strategy of Paytm being implemented by the company. 

• Paytm Games: Paytm has executed various digital marketing campaigns with the help of popular mobile games to promote its offerings among game lovers. The firm has its own mobile game by the name of The Soldier Mobile Game available in the gaming section of the mobile application. 
• Paytm UPI: The UPI section available in the mobile application helps the users of the application with UPI Transactions.

• Paytm Mall: Paytm can be used by customers who wish to shop online. It is another E-commerce store popular in India that offers several benefits such as Paytm cashback offers because of its linking with the application. 

• Services: Paytm acts as an all-in-one stop for every need of its users. The users can buy gold, mutual funds, stocks, book a train, bus, hotel, or can even pay their bills online. All these services which can be availed via the application of Paytm attract more and more clients for the firm. 

5) Email Marketing:

The firm has a well-structured Email marketing strategy that is smoothly executed by the concerned team members. Updates and offers are delivered to the existing customers via Email and mails for promotional purposes are sent to the potential ones. 

Paytm focuses a lot on the quality and uniqueness of its E-mail. This is one of the top priority digital marketing strategy of Paytm for increasing their digital presence.

6) Online Contests:

The firm has hosted a series of online contests in the past. The most popular one being the “MBA contest” or the “Gold Quiz“. This helps the firm not only for promotional purposes but in increasing engagement. Online contests are a very popular method that is being used by many businesses like Paytm to increase leads and reach in India. 

Digital Marketing Goals Achieved

The digital marketing strategy of Paytm is seen as gems in the digital marketing field. Company likes us – Rankofy follow them regularly and learn so much from them. Due to such rigorous analysis only we are also able to give great services to our customers.

Some of the results obtained by Paytm with the help of their marketing strategy are as follows:

• Top 3 rankings for more than 200 keywords 
• Top 5 rankings for around 600 keywords
• Top 10 ranking for more than 1200 keywords in Search Engine results
• More than 20 million merchants accept Paytm as a mode of payment                
• Paytm application has more than 100 million downloads on Google Play Store
• Over 300 million users actively transact online via Paytm 

The traffic that is obtained by the application gets derived from 99.3% organic search results and the rest through emails, advertisements, and referrals.

Conclusion:

Paytm has successfully persuaded Indians to not rely on cash in everyday transactions. Instead, people in the country choose to do such transactions via digital modes. Several programmes like Aadat Se Azadi, or Habit Free has accomplished this by emphasising the difficulties people have while interacting with digital payment options. 

It has now become one of the major unicorn of India. With their rise, they are focusing more and more on good quality digital marketing strategy.

If you also want to get success like paytm, then hurry up and contact us for a free cosultancy where we will suggest you the best ways you can use to become a role model as Paytm.

Zomato Digital Marketing Strategy In Nutshell

Zomato has grown from a small food review website targeted just at foodies to an international behemoth that serves over 65 million people each month. Zomato is in the entertainment as well as the food market.

Zomato was introduced among the masses as a little home project in 2008, when two techies, Deepinder Goyal and Pankaj Chaddah, were upset because of the difficulty they faced in finding restaurant menus on the internet and decided to take matters into their own hands. Originally known as FoodieBay, this firm grew, becoming Delhi’s largest online restaurant directory by the end of 2008.

Zomato is presently one of the two leading food delivery systems in India, backed by Sequoia Capital, Ant Financial (Alibaba), and Neeraj Arora. Without a strong marketing plan, none of this success would have been possible, and Zomato has spent a lot of money on it.

We have mentioned the basic approach followed by Zomato for Digital Marketing. 

Zomato Marketing Plan

Innovation and adaptability are at the heart of the digital marketing strategy of Zomato. Zomato’s key secret is that it can stay up with the ever-changing food delivery scene in a country where everyone loves food. 

Zomato focuses a lot on developing the right marketing plan with experts and selecting audience which they will target. They also have specialized plans laid down for audiences of each age, under which they have to perform through various Digital marketing techniques.

Target Audience

People between the ages of 18 and 35 who have access to smartphones and are familiar with using applications are Zomato’s target demographic. It caters to two types of clients: People who wish to order food to be delivered to their homes fall into the first category, while those who prefer to dine out into the second. On many occasions, these groupings cross over. It provides food delivery for individuals who require it, as well as rewards for diners through its Zomato Gold programme.

Zomato’s target demographic/audience includes working professionals who require food in their offices, students who need food in their hostels, those who don’t have time or space to cook for themselves, and people who prefer to eat out on occasion or prefer delivery several times a month. 

Search Engine Optimization

Zomato’s paid searches account for only 0.56 per cent of the total searches, whilst organic searches account for 99.4 per cent which is a pretty big deal. This accounts for 66.41 per cent of the app visits generated by SEO efforts. They employee the best SEO hacks for growth.

According to industry reports, Zomato aims for over 900,000 high-ranking keywords that correspond to the user’s thought process. 

Furthermore, the company took a very competitive approach of allowing restaurants to build their web pages on the company app and website interface, promoting their menu, reviews, and themes. Furthermore, its URL linking with keywords and obtaining real backlinks from sites add to their benefit.

Social Media Marketing

Getting people to follow you on social media is pure art and communication. Youtube accounts for 34.41 per cent of the traffic generated by social media marketing, while Facebook accounts for 31.82 per cent. The rest comes via Instagram and WhatsApp on the web. 

Social Media Marekting done with experts is a gem in today’s world. A glance at the number of followers on Twitter, Instagram, and Facebook can even put multinational brands to shame. On Twitter alone, there are 1.4 million users, with 1.8 million on Facebook and 514k on Instagram who follows Zomato. This achievement is the result of a comprehensive marketing strategy that targets people between the ages of 18 and 35.

The best aspect of Zomato’s social media strategy like hashtag strategy has been mixed languages, viral memes, simple creatives, and funny wording.

Email Marketing

Zomato is one of the few such companies whose Emails customers usually do not unsubscribe to. Zomato has established a creative and unique Email strategy that not only attracts a lot of potential customers but also amuse them. 

 

The use of catchy phrases, food quotes, unusual graphic designs, and compelling subject lines are some of the creative approaches that are included in the Email marketing strategy of the firm. Zomato does a phenomenal job in the execution of its Email Marketing campaigns.   

Visual Advertising

The visual advertising on Zomato is a work of art. When it comes to Zomato, the visual creatives are one of the most powerful, from their social media handles to video advertising and billboards. This makes the firm stand out among others. 

The power of attracting potential customers with the help of visual graphics is also a very important feature that is used in the marketing strategy of Zomato. The use of sarcasm along with trendy topics in the visual advertisements also make the marketing strategy unique.

Zomato Gold Marketing Strategy

Zomato Gold, a premium service that provides consumers with attractive discounts at participating restaurants in exchange for a monthly subscription, and HyperPure, a food procurement service focused on clean food, have both been added by the team of Zomato as membership benefits to attract more customers.

Global Presence

Zomato didn’t hold back when it came to expanding internationally; it began doing so soon after its introduction. Zomato had opened locations in the United Kingdom, Dubai, the Philippines, Qatar, and many other countries by 2012. They used a two-pronged strategy, launching their product and acquiring competitors such as Urbanspoon (USA), Gastronauci, and Uber Eats, the most recent in a long line of competitors on Indian soil. They have built a good record in their overseas presence as well (Source).

Conclusion

Zomato has one of the most successful digital marketing plan in India. One aspect of Zomato’s marketing strategy sticks out among all of this. The colours and, more often than not, the straightforward and frequently hilarious messaging surely does make the digital marketing strategy of Zomato unique.  

The marketing strategy surely has helped significantly in the growth of the firm. A similar approach for digital marketing can help other firms generate massive revenue and sales just like Zomato.  

Though you may not have Zomato’s big means to bring their marketing plans to life, you can always apply some fast wins to strengthen your marketing strategy with Rankofy. We are a fast growing name among startups for starting their growth engine.

How To Get Instant Leads With Your Moving Company Website Design

Top 4 SEO Tips And Trick For Moving Company

Today, most people use the web while looking for Packers And Movers Service near them. They usually contact the Packers And Movers Companies shown in the first few result of the search result. If your Packers And Movers Website is not showing at the top rank of the search results then you would be losing out on many opportunities for sales and lead generation for your business. This is where SEO for moving companies can help you out.

Customers generally prefer local Packers And Movers Companies that can serve their packers and movers service to them. SEO for Packers and Movers can help you immensely to target specific keywords that are being used extensively by your desirable targets customers while searching for packers and movers near them.

According to official data, the first website that is shown on Google has a click-through rate of 23.59% on mobile and 30.54% on Desktop. This reduces to only 0.99% on mobile
and 1.13% on Desktop at position 10.

Competitor's Research For Packers Movers SEO:

One of the most important task for beginning SEO for moving companies is to look out what your competitors attaining the 1st rank is doing on their website. There are many things that your competitors are doing that makes them come on the top position of search results. A professional Digital Marketing Company always look at the Backlinks, Google My Business Listing, Domain Authoirty, etc for getting an idea of what they will be facing for taking you at higher ranking.

An in-depth SEO for packers and movers always start with solid and on point competitor research of the top ranking websites. This research would help you in getting insights into the SEO models which your competitors are using for maintaining their rank on the search engine.

Keyword Research Role In SEO For Moving Companies

Keyword Research and the use of the appropriate keyword can help your business blow up in sales. Keywords are a very important aspect of any company’s website. Research the suitable keywords that are related to your business. There are several online tools
available that can help you in keyword research. Insert the main keyword of your page in the Title and Headings used for the site. Use the target keyword at least one time throughout the page. The selection of keywords is very important is a very important
step in setting up a business online

Website Design:

The design that you use for your website should be attractive and can reflect your brand. The theme that you decide to use for your website should be consistent and should be a mobile friendly website. Upload content full of Quality and Value with proper SEO optimization for your websites’ visitors. You can share valuable information and ideas with your customers and engage with them with the help of your site. Post regularly on your site.

The user interface should be such that can help user to navigate through the site easily. Improve and enhance the images used to make sure that the loading time for your website is lesser than that of your competitors. Get your websire designed by professionals with Rankofy’s Web Development team.

Page Titles And Meta Descriptions

The potential customers that visit your website interact first with the page title. Meta Descriptions are extremely important in increasing the reach of your website. Moving Companies SEO services can help a lot in this regard.

1. Page Titles

Page Title and the Meta description are some of the most conclusive factors for packers and movers SEO. The searchers for Moving Companies on the internet see the title and meta-description of your page on result pages. The page title helps them in determining whether they will click on your web page or not.

Ways to use page titles effectively

• Add the main keyword to your page’s title.
• The number of characters used should be up to a maximum of 55 on the site.
• The Search Engine would reduce the characters used in your Page Title if they exceed 55.
• Including the brand name of your moving company business in the title of your page would reduce the click-through rates as it would result in the reduction of the description. Although, you can use 80 characters for the mobile version ofyour website.

2. Meta Descriptions

Meta descriptions can be considered as a summary of the content of your web page. In general, it is shown as a portion of outcomes in the result section of web searches. It helps customers determine whether or not they should click on your site. It is your brand’s first impression, and you do not want to mess it up. This is one of the most important factors that can help your company have a potential customer to select your moving companies over the other search results. Also, Google uses the meta description use in your web page in determining the relevance of the site in search engine results.

Ways to use page Meta descriptions for better SEO:

The meta description you use on your pages has to be extremely relevant to the searcher that searches for businesses or a particular service. You are required to summarize everything with the proper keyword optimization that your company can offer for ranking higher in search result.

Listed down below are some ways which can use:

• For the mobile version of your web page, Try to make even shorter descriptions with an upper limit of 120 characters. You can even add images if you want to in the description.
• Divide the description into numerous sentences of short length.
• Summarize the topic of your web page.
• Each page on your should have a meta description that is distinctive from the other ones.
• Include the main keyword of your web page in the description. Google automatically adds a meta description for web pages if not inserted by the page’s owner and that is why you should focus on creating meta descriptions that can stand out.

Conclusion:

If you wish to have more customers that choose your moving company, then you have to find ways to make you stand on the top of the search result against other moving companies.

Moving Company SEO can help your Packers And Movers business increase sales and customers. SEO optimization for moving companies has proved to be extremely beneficial for a lot of businesses.

Top E-Commerce Marketing Tips For In 2021

E-commerce Industry is witnessing a whopping growth rate in Indian markets. Most of the brands including small indigenous brands are also trying to adapt to this trend.  This trend is supported by the Coronavirus pandemic.

According to a report published by IBEF on E-Commerce growth in India, the Indian E-Commerce market is projected to grow $200 Billion by the end of 2026. The Festival quarter of 2020 has also witnessed an outstanding increase of 88 million users.

The above data must have provided you with the reason to invest in an E-commerce website with a smooth user experience. If you are a small business and thinking about moving to E-commerce, we have collected the top E-commerce marketing tips for 2021 that one should keep in mind while setting up an E-Commerce website in India.

1. Developing And Organised E-Commerce Website:

Developing a user friendly E-commerce website is not an easy thing and the biggest mistake you can make is getting it developed by a website development company with no basic understanding of and importance of SEO and structure in website development. 

A bad design website can reduce your E-commerce marketing visibility and increase your cost on PPC Ads due to Google’s Algorithm. Google always reward the well-structured site with high visibility and low Pay Per Click cost which you should not forget.

2. High-Speed Website: For E-Commerce Marketing

According to various reports and research done on SEO factors for a website, the speed of a website is having one of the highest priority lists of most search engines. Any website having a loading time of more than 5 seconds is categorized as a slow site and is put on low rank by search engines.

Only creating an E-commerce website is not the end of your E-commerce marketing journey but it’s the start. The speed of any website is important as it reduces the bounce rate of your website and increases your ranking.

3. Unique Graphics Of Products:

Recently Google had introduced its photo search feature. This feature helps the users in redirecting themselves to e-commerce sites for a product that the user has selected. This useful addition can be a game-changer in E-commerce marketing for  websites as they can get clients directly if they use good and on-point graphics. 

Google is also giving much more value to websites having unique and genuine photos, graphics related to the content. Investing in a talented graphic designer or graphics designer company will be very useful to your company for ranking.

4. Voice Search Optimization:

Voice search is a new trend that is catching up very quickly between the users. Google is also giving priority to sites that are optimized to the voice search feature. To design a voice search optimize site you need to first understand the meaning of a long-tail keyword, short term keyword and many more.

The future of marketing lies mostly in the voice search function and you should make your website ready for this as soon as possible. Make your website Voice Search Compatible to take one nig step forward in your E-commerce marketing stratergy.

5. Local Search Optimization:

Many times E-Commerce companies forget the value of the local customer base while thinking of expanding their online customer base. We at Rankofy always tell our clients not to forget about their local customers and competitors in the race of getting an online customer base. We even guarantee them to keep their ranking at Top 3 in Local Search Engine Optimization.

A customer is your biggest brand ambassador, and prioritizing one for another is not a good decision. We understand today companies can’t handle every aspect of business that’s why you should partner with us for getting all solutions for your Digital Marketing growth in your industry without any compromise.

6. Using PPC Ads Effectively:

According to a report published by IBEF on E-Commerce growth in India, the Indian E-Commerce market is projected to grow $200 Billion by the end of 2026. The Festival quarter of 2020 has also witnessed an outstanding increase of 88 million users.

The above data must have provided you with the reason to invest in E-commerce marketing with Tools like Google Ads, Social Media Ads, etc in combination with a user-friendly, solid website. If you are a small business and thinking about moving to E-commerce, we would suggest to relying mostly on brand building or lead generation through PPC Ads Campaign in Google Ads or Social Media Ads in India. 

7. Focusing On User-generated Content:

We all know the importance of great content but it’s nearly impossible to think of ideas regularly by one or a few people. More brainstorming after a certain point does not work at all and many a time it backfires through low-quality content.

The solution to this problem is to focus more on user-generated content like blogs idea, video ideas suggested by the users. With this approach, you will get unlimited ideas without much trouble and the content would also be something that your user wants which helps a lot in your E-commerce marketing.

8. Personalised Client Management:

Did you know that 80% growth of any business comes from retaining their old customers? But still, most of the companies are focusing a little bit on CRM or CRM providing companies. Not paying attention to your existing client can kill your profit a lot.

Not every two customers are the same, so why should they respond from the same technique your Client Management team uses! Many of your customers can be busy people who need on-point and instance solutions while others want a plethora of options. Client Management also knows as CRM is the most important thing in today’s E-commerce marketing world.

9. Influencer Marketing:

The hype of Influencer Marketing is increasing day by day and brands are using this hype to its fullest. Many big fashion brands, cosmetic brands, etc are incorporating influencer marketing as their main weapon of marketing. Mostly your Digital Marketing Partner like Rankofy are using or having the plan ready to use Influencers for your marketing and growth goals. 

We at Rankofy understand how much of an impact these influencers have on their audience and therefore it’s always good to partner with them for our client’s growth.  You can also suggest your digital marketing partner incorporate influencer marketing if they are not currently doing it.

10. Accelerated Blog Section:

Have you ever notice how a particular individual becomes some product’s buyer?? It’s called the Buyer Journey. The buyer journey is a process through which every individual has to go for becoming a buyer. It consists of three stages which are Interest Generation Stage, Research Stage and Purchaser Stage.

You need to understand what stage your targeted customer base lies in and give blogs according to them. Blogs are a great way to make a person move upward to the stage by fulling all her/his needs at a particular junction which is Blog. A professional Digital Marketing like us always focuses very hard on developing a marketing funnel consisting of these 3 stages for converting high-quality leads for your E-commerce marketing and business growth.

Conclusion:

In today’s fast-moving and digitalized world, E-Commerce can grow at an astonishing rate if they understand the hook of attracting customers via SEO, Social Media Marketing and Digital Advertising. Every E-commerce business should follow all the above points or choose the best digital marketing company for performing all these activities for them for increasing their success rate via deploying best E-commerce marketing techniques..

Coronavirus: A Digital Marketing Blessing

Coronavirus: A Digital Blessing

W

ho would have thought that one microscopic creature will create such panic in the whole world! But it’s true. Most Countries are going through strict lockdown due to the Coronavirus Pandemic. The death due to coronavirus is increasing day by day. No one knows when the pandemic will get over.

Experts believe that the best way to curtail the spread of the current Coronavirus outbreak is through social distancing, but what about your business? People can follow Social distancing, but your business can’t and should not.

Most businesses have instructed their employees to work from home to prevent the spread of Coronavirus Pandemic. It has created a drastic change in the behavioural pattern of customers. Let us look at changes that we are seeing in the consumer and will last long in them.

1.FALL IN-STORE VISIT, RISE IN ONLINE PURCHASE:

Companies with a Digital Presence and great Digital Marketing Strategies will get the maximum benefit of the Coronavirus Pandemic. The world of business is witnessing a drastic shift of consumers from the In-Store segment to the Digital & Online segment.

2.FOCUS IS ON NECESSITY:

The sale of Non-essential items like luxury items is falling due to unclear situations persisting throughout the world. People are now focusing more on purchasing necessary goods rather than purchasing items of comfort. Industries like Fashion, Furniture, Jewelry, and many more are witnessing a massive drop in demand due to the Coronavirus Pandemic.

3.INCREASE IN MEDIA CONSUMPTION:

It’s hard to sit in your house for months. People are trying their best to self-quarantine themselves. The Digital Media Platforms like Social Media is playing a huge role in doing this. Throughout the Coronavirus Pandemic, the Digital Media Industry has seen a boom in Digital Content Consumption since its the only way to refresh yourself in house.

4.INCREASE IN INTERNET TRAFFIC:

The Internet has come a long way from its invention. It has emerged as an essential part of human life and communication network. It is the only source for connecting with the world today. Due to Coronavirus Pandemic, the world is seeing a rise in Internet and Digital activity as it is the only way to be connected and get entertained in today’s world.

WAYS TO ADJUST YOUR BUSINESS IN CORONA VIRUS PANDEMIC

We at Rankofy know you are worried. Let us help you with some tips and tricks that you can use for fighting this pandemic situation.

 

1.FIND WAY TO DELIVER VALUE ONLINE:

Neither can you stop the lockdown from being implemented, nor can you open your shop sale. But what you can surely do is find out Digital ways of delivering value to your customer through Digital Marketing.

2.GIVE SPECIAL FOCUS ON DIGITAL MARKETING:

Marketing is your business oxygen, which you should never turn down. It should always be on your priority list.

With the rise of internet traffic, it is natural to see the Internet becoming the hub of Digital Marketing. You can not ignore this potential boost that your Digital Marketing Campaign can achieve. It is the right time for your business to be present online.

 

3.COMMUNICATE YOUR GOAL THROUGH CONTENT:

Today people are not busy and can listen to you if you provide them with good content. Start creating as much attractive Digital Marketing Content that you can to communicate your goal to your audience in the way which they love.

4.FOCUS MORE ON ESSENTIAL PRODUCTS:

Let face it out. Today, everyone is trying to purchase items that are essential to them. You must also have to change your product line according to your customer needs. Try and focus more on necessary products rather than going for sale and Digital Marketing of inessential things.

But what to do if you are not into producing essential products? The answer is to create a Digital Brand and Digital Goodwill with a strong and best Digital Marketing Company.